Every one of us has a special quality—that special something—that makes us unique. Capturing that essence for every client in every photo shoot has been my mission as a professional photographer for the last 30-plus years.

I’d been taking pictures of family and friends since I was a kid, but while I was studying to be an actor at New York’s HB Studios/American Academy of Dramatic Arts I had my own artistic revelation. As a favor to fellow students, I’d take pictures of them when they needed head shots. I discovered I really enjoyed encouraging actors to believe in themselves, to relax and reveal their personality for the camera. I realized then that I loved this aspect of the business.

My love of people, and capturing their personalities on film has defined my reputation and over the years has made Paul Greco Photography a presence in the New York entertainment and business scenes. I’ve worked with entertainers like Megan Fox, Cassie Scerbo, Louis Aguirre, Lynn Martinez, Bailey Madison, Ann Hampton Callaway, Laurie Beechman, Sally Mayes, Karen Akers, Nestor Torres, Walter Beasley, Spyro Gyra, Taylor, Zach, Koby and Sydney Rouviere, corporate executives from brands like LaPrairie, Clarins, Shisedo, Carnival, Seabourn, Cunard, Royal Caribbean , Prestige, Costa Cruise Lines and Attorneys from Shook, Hardy & Bacon.

Whether shooting clients for entertainment or Corporate, one constant runs through my work. During a photo shoot, I make my subjects feel at ease. More often than not, my off-beat humor makes them laugh. From years of experience, I can make suggestions about a look, an outfit, or a particular color, if I believe it will improve the outcome of a shot.

If you’re an actor auditioning for a role in theater, film or a commercial, I can guarantee that because of your head shot casting directors will know who you are and when you walk through the door they will recognize you. If you’re a corporate leader, your head shot will shine light on who you are and the way you lead.

As the saying goes, ‘If you love what you do, you’ll never work a day in your life.’ So I’m thankful that every day my profession brings me the pleasure of working with so many interesting and talented people. I’m proud that many have become return customers and even prouder that many have become life-long friends.

Plus, one more thing: I’m grateful for the opportunity through my photography to bring people closer to their dreams.